Student CRM
A conversion focused website and landing page system designed to make the offer obvious, reduce friction, and guide higher education teams toward the next step.
Who Student CRM is
Student CRM is an all in one CRM built for Universities and Colleges to support the full student journey in the UK. It helps teams manage recruitment, marketing, events, and admissions in one connected system.
The platform is designed for busy higher education teams who need clear workflows, fewer tools, and better visibility across the pipeline.
Who they work with
Student CRM supports higher education organisations that need to grow enrolment and improve conversion, without adding admin.
- Universities and Colleges
- Recruitment and admissions teams
- Marketing teams running campaigns and enquiries
- Events teams tracking attendance and follow up
- Leaders who need reporting and pipeline visibility
The goal
Create a clean, consistent web experience that helps busy teams immediately understand what Student CRM does, who it’s for, and what to do next.
- Make the value proposition easier to scan
- Improve structure and navigation across key pages
- Build a reusable layout system for future pages
What we delivered
A page system designed for consistency and speed, with clear messaging, modular sections, and visuals that guide attention.
- Website page layouts and section templates
- Landing page framework for campaigns and webinars
- Visual hierarchy rules for headings, CTAs, and proof
The challenge
In the student recruitment space, attention is short and stakeholders are varied. The site needed to speak to multiple roles without making anyone work to understand the message.
- Too many competing messages on one page
- Proof and benefits not surfaced early enough
- Navigation needed to support different intent paths
The approach
We built the experience around clarity first design. Each section has a job, each page has a path, and every CTA has a reason.
“I can highly recommend Nadia. She designed our SaaS B2B company website and met all the requirements of a demanding brief.
Not just designed the whole thing, but also managed the transition from our old site to our new site.
Nadia went way beyond web design, copy, images, and links. The complexity behind a modern website is deep and vast.
It was a complex project for our SaaS company to embark upon, but we did it, largely thanks to Nadia.
The end result was a site that truly represents what our company does, so much better than the old one.
We have since hired Nadia for more work.”
What mattered most
- A clean cutover from the old site to the new site
- Mobile responsive navigation and layout logic
- SEO, redirects, metadata, and analytics configured correctly
- Stakeholders felt the site finally explains the product clearly
Project visuals
Click any image to view it larger. This set shows the page system, section patterns, and key layout moments.
Let’s build a site that’s easy to understand and easy to act on.
If your offer is strong but your pages feel hard to scan, I can help you restructure the experience so it reads clean and converts better.
