What exactly did you deliver?

A credibility-first website, high-intent Google Ads, LinkedIn authority content, and an optimized Google Business Profile, plus GA4, Search Console, UTM and call/lead tracking for attribution.

What counts as a “quality lead” for this case study?

Inbound requests from facility managers, furniture dealers, general contractors or agencies with a defined scope, location and timeline—e.g., booth installs, office reconfigurations or multi-site projects.

What budget range works for campaigns?

Budgets scale with markets, but most SMB installers start around $1k–$3k per month in Google Ads. We right-size after keyword research and expected cost-per-lead; organic and LinkedIn assist conversions.

How do you track results?

GA4 and Search Console for traffic/visibility, call and form tracking for conversions, and UTM tagging across CTAs. You receive a monthly summary with highlights, leads and next steps.

How long does the build and launch take?

Typical website is 4–8 weeks depending on scope. Google Ads can go live in 7–10 days. LinkedIn and Google Business Profile optimization run alongside launch and ramp over the first 90 days.

What do you need from us to start?

Brand assets, services and service areas, examples/photos, access to Google accounts (GA4, Search Console, GBP), ad budget, and a single point of contact for timely approvals.

Case Study ➔ La Isla Designs × USSI

How USSI Generates 2–3 Quality Leads / Month with a Website + Google Ads + LinkedIn Engine

From “respected locally but invisible online” ➔ to a trusted installation partner discovered by government and corporate buyers.

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Past 12 months 0% active users • Consistent inbound

About USSI

USSI is a furniture installation company serving corporate offices and government facilities. Despite a strong offline reputation, the company lacked a digital presence and missed high-value opportunities.

The Challenge

No website or search visibility ➔ buyers couldn’t find USSI online.
Dependence on word-of-mouth limited pipeline growth.

Our Approach

Website redesign for credibility, clear services, and easy contact.
Google Ads targeting high-intent queries (e.g., “office furniture installers”).
LinkedIn content to build authority and trust with B2B buyers.
Google Business Profile optimization for local discovery & reviews.

The Impact

2–3 / mo

Quality inbound leads

0%

Active users YoY

Consistent

Pipeline from multiple channels

Proof

Google Business Profile views (last 3 months)

Search Console clicks & impressions trend — Clicks & impressions trending up (Search Console)

Inbound request email — Example of inbound request received via search

Before

Respected locally, but no website or search footprint ➔ opportunities depended on referrals.

After

Found online by government & private companies ➔ consistent inbound, stronger reputation on Google & LinkedIn.

Client Testimonial

“As a furniture installation service provider to government agencies in the Washington DC area, showcasing our work is critical to our customers to “show-and-tell”. We didn't have a website before! We're very happy with La Isla Designs as our partner. Their team designed and launched our website in under 2 months in April 2024. They now run our marketing completely on LinkedIn and Paid Ads. We see at least 2 new potential clients per month and created 2 major partnerships to help us expand our services across the US.”

Roy Chinchilla, CEO, USSI

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FAQs

USSI saw early inquiries within 30–60 days. Lead volume stabilized at 2–3 quality leads per month during the following quarter as the website, Google Ads, LinkedIn and Google Business Profile compounded.

Credibility-first website, high-intent Google Ads, LinkedIn authority content, and a fully optimized Google Business Profile. We also set up GA4, Search Console, UTM tracking and call/lead tracking so every inquiry can be attributed.

Inbound requests from facility managers, furniture dealers, GCs or agencies with a defined scope, location and timeline—like booth installs, office reconfigurations or multi-site projects (often corporate or government).

Budgets scale with markets, but most SMB installers start around $1k–$3k/mo in ad spend for search. We right-size after keyword research and expected cost-per-lead. Organic and LinkedIn keep assisting conversions.

GA4 + Search Console for traffic/visibility, call and form tracking for conversions, and UTM tagging across all CTAs. You get a simple monthly summary with highlights, leads and next steps.

Yes. We geo-target Google Ads and optimize Google Business Profiles for each service area. LinkedIn builds credibility nationally while search captures high-intent local demand.

Typical website: 4–8 weeks depending on scope. Google Ads can go live in 7–10 days. LinkedIn and GBP optimization begin alongside launch and ramp over the first 90 days.

Brand assets, services & service areas, sample projects/photos, access to or creation of Google accounts (GA4, Search Console, GBP), ad budget, and a single point of contact for quick approvals.

Ready to turn your website into a steady source of qualified leads?

We design conversion-first websites and run Google Ads, LinkedIn and Google Business Profile so you get consistent, high-intent inquiries—tracked end-to-end.

Conversion-first website design

Google Ads + LinkedIn growth

Local SEO & GBP optimization